I'm a little bit of a marketing junkie too. I went to a tech high school, and I took Marketing as my "trade" or "shop." Today was the first time I've seen this as an available option to travelers. 
Travelers now have the option to buy a book, and then return it and get 50% of their money back! Hence why it's called "read and return." What a good example of excellent and convenient product placement.
Well, I'm about to board my flight! Next I'll be blogging from Florida!
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